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You can purchase a FlexRAID support contract at any time after your purchase.
Your purchased premium support contract starts on your purchase anniversary date and ends 365 days (or longer if multi-year support is purchased) following that date.

That is, if your purchased a FlexRAID product say on May 15, 2012 and then purchased a one year support contract January 1st, 2014 – your support contract would have started on May 15, 2013 (not 2012 nor 2014) and would end May 14th, 2014.